Developed and refined campaign messaging aligned with key community issues and voter priorities — building the candidate's voice from the ground up

Planned and managed a multi-platform content calendar across Facebook and Instagram, ensuring consistent visibility throughout the campaign cycle

Produced short-form video, graphics, and written content designed to maximize engagement and shareability among local voter segments

Collaborated with local influencers and community businesses to expand reach and increase credibility among key voter demographics

Adapted messaging and creative in real time based on campaign developments, audience response, and performance insights