POLITICAL CAMPAIGN
Judge Jesus
"Chuy" Dominguez
111th District Court JUDGE Campaign - LAREDO, TX
Role:Â Account Manager / Content & Communications Lead
Agency:Â Madison Avenue Marketing
52%+
Decisive Electoral Victory
13,591 votes secured — Judge Jesus "Chuy" Dominguez won the 111th District Court race with a clear majority, directly supported by a digital campaign strategy that generated 100K+ views and drove measurable voter engagement throughout the campaign cycle.
100K+
FACEBOOK VIEWS
+65.5%
Instagram Growth
VOTES SECURED
13,591
+25.5%
Facebook Growth
OBJECTIVE
Strengthen digital presence, increase voter engagement, and support overall campaign visibility leading up to Election Day, building on an existing presence to drive consistent, high-performing content across Facebook and Instagram throughout the full campaign cycle.
WORK SAMPLES
WHAT I DID
-
Developed and executed a consistent content strategy aligned with campaign messaging and voter priorities throughout the full campaign cycle
-
Managed a multi-platform content calendar across Facebook and Instagram, maintaining continuous visibility and posting cadence from kickoff to Election Day
-
Produced short-form video, graphics, and written content designed to drive engagement and communicate key messages clearly to local voter audiences
-
Maintained consistency in tone, messaging, and visual identity to build trust and reinforce campaign positioning across all platforms
-
Monitored content performance and adapted messaging in real time based on audience engagement and campaign developments