Brand Marketing & Events
Asset Living
The Laurel
property management - Student Housing — Syracuse, NY
Role: Marketing & Communications Manager  · Title of Record: Leasing Manager  ·  2022–2025
97%
Occupancy Rate
$50K+
First-Year Spend
Follower Growth
65%
42%
Retention Increase
OBJECTIVE
Drive occupancy, increase brand visibility, and build a loyal resident community through integrated marketing campaigns — combining digital strategy, B2B partnerships, content creation, and large-scale brand activations across a student housing property near Syracuse University.
WORK SAMPLES
WHAT I DID
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Drove integrated marketing campaigns across SEO, paid social, PPC, email marketing, and influencer partnerships — managing the day-to-day marketing budget and securing corporate stakeholder approval for $50K+ in first-year campaign spend
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Spearheaded B2B partnerships with Syracuse University, local businesses, and content creators — increasing brand visibility by 40% and qualified lease inquiries by 20%
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Managed multi-platform content strategies across Instagram, Facebook, and TikTok — driving 65% follower growth, 40% increase in online inquiries, and 15% YoY growth in lease signings
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Produced 50+ resident engagement events annually — achieving a 95% satisfaction rate and increasing resident retention by 42%, directly reducing turnover costs and supporting stable occupancy
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Promoted twice for exceeding marketing, leasing, and leadership goals — led and mentored a team of six, improving lease closing rates by 35% through CRM tracking, leasing funnel analysis, and structured sales training
RESULTS
97%
$50K+
65%
42%
Occupancy Rate
First-Year Spend
Follower Growth
Retention Increase
Brand Marketing & Events
Greek Life Pong Tournament
Annual brand partnership event — The Laurel Apartments × Barstool Sports × Red Bull ×
Syracuse Greek Life
Barstool Sports
Redbull
Syracuse Greek Life
The Laurel Apartments
1,000+
ATTENDEES
$50K+
Digital Impressions
RECORD
Leasing Traffic Post-Event
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Conceptualized and led the planning, promotion, and execution of the annual Greek Life Pong Tournament — a large-scale brand partnership event designed to increase brand visibility and student engagement
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Negotiated and managed partnerships with Barstool Sports, Red Bull, and Syracuse Greek Life — coordinating with national brands, university organizations, vendors, and student leaders
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Developed branded materials, on-site signage, and digital promotion assets — leading event promotion strategy across social media and on-campus channels
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Drove a record increase in leasing traffic following the event and strengthened long-term partnerships with all three brand partners
