Developed and executed a content strategy focused on education, entertainment, and community engagement — making orthodontic services approachable and relatable to local audiences

Produced short-form video, graphics, and trend-based content tailored for Instagram and Facebook — adapting platform trends and seasonal campaigns to maintain consistent audience engagement

Translated complex orthodontic services into accessible, patient-friendly messaging that simplified information and improved conversion from content to inquiries

Managed content planning, execution, and performance across multiple platforms — ensuring consistent brand voice, posting cadence, and alignment with client KPIs

Supported increased patient inquiries through conversion-focused content that drove engagement and built trust with prospective patients